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Negative Campaigns Can Actually Help Sell That Product
does sex really sell? often, sex doesn't sell anything other than itself, according to martin lindstrom's recent book buyology: truth and lies about why we buy. his research found that a racy ad can often distract from the product.
lfpress.ca

Holiday Party A Casualty Of Company Cuts - Fort Wayne Journal Gazette
you might not have to worry about embarrassing yourself at your company’s holiday party this year. that’s because there’s a chance it might not have one. a recent poll of human resource executives found economic turbulence has led to limits in ...
www.journalgazette.net

Business Briefs - Honolulu Star-bulletin
u.s. commercial airplanes will be full during the thanksgiving holiday period even as the number of travelers falls for the first time in seven years, the air transport association said. planes will average 90 percent of seats filled on nov. 30, dec ...
www.starbulletin.com

Around The Water Cooler - The Ledger
diane von furstenberg's black orchid luggage. in an effort to breathe some new life into their business, suitcase makers are experimenting with parts of the color palette rarely seen on the baggage carousel. click to enlarge does sex really sell ...
www.theledger.com

Helping A Bad Habit Go Up In Smoke - News-sun
sebring -- for 31 years the american cancer society has held the great american smoke out the third thursday of november. the idea is to encourage, and challenge, smokers to go an entire 24 hours without smoking. manage a week without puffing tobacco ...
www.newssun.com

Subliminal Messages Come In Spam - Zdnet Uk
users opening the message see what appears to be a normal advertisement for online stocks. yet the message also displays a rapid series of images, for 10 to 40 milliseconds, which include the word "buy", according to pandalabs . controversy has ...
news.zdnet.co.uk

Channel Ten Found In Breach Of Broadcast Rules During Arias - News.com.au
channel ten has received a scolding by the national broadcasting authority for televising subliminal advertising messages during 2007's arias telecast. the australian communications and media authority (acma) found ten breached the commercial ...
www.news.com.au

Network Ten 'brainwashing' Viewers - Ninemsn
the use of forbidden advertising "brainwashing" techniques by network ten in its aria awards coverage may go unpunished because australia's broadcasting watchdog has received no complaints about the incident. the abc's media watch exposed ten's use ...
news.ninemsn.com.au

Buyer, Beware - Washington Post
when the scientists of the future look back at the advances of recent years, they'll be most impressed by what we've learned about the brain. the incarnate soul has been reduced to an intricate network of cells, speaking an obscure electrical code ...
www.washingtonpost.com

Fewer Office Parties Expected This Holiday Season - San Diego Union-tribune
office party cuts: you may not have to worry about embarrassing yourself at your company's holiday party this year. that's because there's a chance they may not have one. a recent poll of human resource executives found that limits to discretionary ...
www.signonsandiego.com

Business Books - Time
what do rosary beads and red bull have in common? a lot, it seems. marketing guru lindstrom and his team hooked up 65 people to special mri machines to find out what their brains revealed about the connection between religion and brand loyalty. for ...
www.time.com